因有鑒於台灣各地著名觀光地區特色流失並無識別系統以及品牌概念,近年來觀光客在各個著名的觀光地區遊覽皆無法在遊覽時得知當地特色、增長見聞,因此,除了當地的地理風景能夠被看見,在歷史文化方面卻因無法親眼見證而漸漸的在旅遊的過程當中消失進而不被旅人瞭解。遂本創作以台灣國內外皆知名的九份、金瓜石地區為例,試圖建立一套識別系統(CIS),由最根本的歷史及人文作為脈絡以達成最後的創作,抽絲剝繭找到能夠代表此地區的特色及特點,並視覺化作為一系列應用系統的主軸,讓在地文化能夠被世人看見及瞭解,教育國人我們自己的歷史,改善人們對此地區模糊的印象。「文化」可以說是人類綿延不斷至今的一種證明,各種地區、國家不同的環境而成就人們生活的不同方式及形態,文化也跟著人們生活而不斷演進、更新,台灣是一個非常美麗且值得被瞭解的地方,本創作希望能人們能更深層的瞭解這塊土地,讓這些地方不只是一個不斷墮落、不為人所知的觀光地區。
In view of the gradual diminishing of features of some famous tourist attractions , as well as the lack of the identity system and brand concept, this project attempts to establish a vivid visual identity, which is based on the study of Jiu Fen and Jinguashih. With profound researches used in the project, an identity system is established on the historical, humane and cultural basis, and displays representational local features as the mainstay of the visualization. Not only to show the local culture and history, the system is also visualized to refresh the original uncertain image and educate people in the history as a precious property for Taiwanese, in order to help them understand Jiu Fen and Jinguashih in depth rather than simply treat them as tourist attractions. Culture is the demonstration for us to know that the history remains and lasts forever. The evolution and improvement of the local interesting culture in Jiu Fen and Jinguashih have continued with residents. As a beautiful country, Taiwan is worthy of more understanding in every aspects. With such attention, displaying the admirable features of the land is the main consideration of the project.