The aim of this thesis is to explore how to apply social marketing to help the kindergarten in promoting parent-child reading, and the feasibility in application of this issue; i.e. education. Next, the social marketing strategy is used to review the parent-child reading activities and its promotion. Furthermore, improvement strategy may be developed; by the help of social marketing strategies, kindergartens enable more families to have benefits from the parent-child reading. This research would carry out through case study, in-depth interviews, literature analysis, data collection and analysis exploration. The findings show that: 1. There is insufficiency of parent-child reading concepts at the early stage, policy intervention may promote and enhance reading environment. 2. The strategy analysis of social marketing 4P portfolio would make the current parent-child reading in kindergarten more feasible; 4P product, price, place, and promotion are critical to achieve the concept of parent-child reading and behavior change. Prices are the monetary or non-monetary costs for parents when parents want to go on parent-child reading. 3. Parents' own recognition and working patterns are the main hindrances for parent-child reading, even exceeding the administrative limitations of kindergarten. 4. There is insufficiency of kindergarten promotion; therefore, promotion pattern is required to enhance in strategy so as to promote the parent-child reading motivation. 5. On the strategies of education in social marketing, partnership may be built up to achieve the maximum effect. In conclusion, this research would put forth relevant proposal to parents, kindergartens, relevant government departments, and the follow-up researchers as references.