This research mainly focuses on the leisure satisfaction and participation of Crescent Bay SUP water activities. The purpose is to explore the current status and differences of customer satisfaction and participation in different demographics, different backgrounds and consumption patterns. A total of 288 questionnaires were distributed through the convenience sampling method, and 275 valid questionnaires were obtained, with a recovery rate of 95%. The data analysis method will use SPSS12.0 package statistical software as this research analysis tool, and statistical test will be performed with α=.05 significant. A single factor variance analysis is used to verify whether there is a significant difference in demographic changes relative to customer satisfaction and participation. The results show that consumers with different educational backgrounds and places of residence show differences in customer satisfaction. Among them, consumers with different educational backgrounds show safety in equipment Significant differences; consumers in different places of residence show significant differences in natural environment, activity quality and equipment safety; consumers in different places of residence also show significant differences in customer participation.