The idea of promoting “Old house, new life” has been exploited more and more in the domain of space transformation and this concept has been accepted in other cities as well. The old house has been attracting lots of tourists to visit Tainan. By means of the exploitation, rebuilding and innovation, we can expect the city to have a different view. The purpose of this study was to explore "old house, new life” restaurants’ consumption value, satisfaction and loyalty, and to analyze different consumers’ attributes whether there are significant differences among variables. Furthermore, the research is dedicated to investigate the consumers’ behavioral patterns of the "old house, new life” and verify the relationship among consumer value, satisfaction and loyalty variables. This study used a structured questionnaire survey to investigate 16 "old house, new life” restaurants’ spending consumers purposive sampling, each share will be valid if there are 20 effective questionnaires in each restaurant and the sum of effective questionnaires is 320. The methods used to analyze the data are as the followings: narrative, descriptive, factor analysis, independent sample T-test, ANOVA and structural mode. The results showed that consumers had higher degree of recognition in the consumption value of "epistemic value, social value and conditional value” dimensions. Consumers were more satisfied with "spatial planning and staff " dimensions. Besides, consumers had higher degree of recognition in loyalty dimensions. In addition, the characteristics which would affect consumer value are as the followings: age, education, marital status, occupation, monthly income, consumption frequency, Internet search habits, visit the official website, old house renovation, decision-makers, residence time, peers, the actual cost, place of residence and willingness to pay. Furthermore, the characteristics which would affect satisfaction are as the followings: gender, age, education, different properties consumers, personal monthly income, consumption frequency, visit the official website, old house renovation, the decision-maker, residence time, peers, the actual cost, place of residence, willingness to pay and receive information about the old house. Finally, the characteristics which would affect loyalty are as the followings: personal monthly income, internet search habits, visit the official website, duration, actual cost, place of residence and willingness to pay. In the old house restaurants’ consumer behavior modeling, pattern fit all of the ideal adaptation value. Moreover, the results of relationship among variables hypothesis showed that consumer value had a positive effect on satisfaction. Consumer value and satisfaction had a direct impact on loyalty, and satisfaction was more effective than consumption value.