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臺灣新興休閒運動傳播模式—以法式滾球運動為例

Dissemination Pattern of New Leisure Activity in Taiwan: Take Petanque as an Example

摘要


本研究旨在建構新興法式滾球運動傳播模式,研究對象包含傳播之初到現今參與法式滾球運動傳播的人、地、時、物、事,本研究將Everett M. Rogers的創新傳佈理論應用在法式滾球的運動領域上,描繪國內外法式滾球運動簡史與發展,探討法式滾球運動傳播模式,並且用以內容分析法輔以訪談法,並從中發現推廣時的阻礙因素。在模式的建構上,本研究的傳播管道為大眾傳播及小眾傳播,在所有傳播過程中,社會人士從知道到接受法式滾球運動,透過這些模式的建構,可看出社會大眾創新決策過程、不一樣傳播模式及互動關係和傳播路徑,對於法式滾球運動的推廣有所助益,但此模式是否能用於其他的新興運動項目,可能需要有更多研究來探討檢視。

並列摘要


This study was aimed to construct a dissemination pattern of petanque sports. The research subject includes the people, place, time, object and event that were disseminated from the very beginning of petanque sports. The study uses the theory of ”diffusion of innovation” of Everett M. Rogers to analyze the history and development of petanque sports and then to discuss the dissemination pattern of petanque sports. Through the content analysis and interview, the author found the obstruction factors of promotion. In the pattern construction, people know about petanque sports by mass communication and alternative media. Through the construction of the pattern, it is helpful to understand the process of innovation decision, the dissemination patterns and interaction, and communication paths, which are very useful for the petanque sports promotion. Nevertheless, does this pattern have the same influence on other emerging sports? It is suggested to have further studies to investigate.

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