In order to recruit more students as well as to draw more attentions from their parents, the president of Guang-Chun Elementary School in Pingtung County set an educational goal right after taking over the new campus: to enhance young learners' creativity, innovation and soundness. The president and school managers took the slogan ”Healthy Campus, Quality Guang-Chun” as the prospect of the school and ”Developing Humanity, Cooperation, Perspective and Innovation” as its ideal. In addition, they adopted the strategies of humanity, elaboration, multi-dimension and community in the hope of making Guang-Chun a small but beautiful, excellent, energetic and active school of high potential and high quality. Facing the difficult situation due to the low birth rate though, the number of classes in Guang-Chun Elementary School t increased dramatically for the past few years-from 11 classes in school year 2003 to 22 classes in school year 2010. While many other schools confronting the pressure of class reduction, the president of Guang-Chun Elementary School has attempted to use marketing strategy, to improve the effectiveness of school management, to create a high quality image and a first-rate brand as well as to increase the number of students. This study started with the illustration of school marketing and it was then followed by the concrete strategies (including 5P marketing, internal marketing, external and interactive marketing strategies and so on).