Beginning publication in Tainan during the period of Japanese rule, San Liou Jiou Tabloid (1930-1935) featured popular literature and art. Influenced by various factors-the cultural ideology of the colonial regime, controls over language and publication, new literature movements and debates, and commercial interests, as well as the popularization and the advanced thought seen in modernized societies, San Liou Jiou Tabloid went its own way in a world of high-toned journalism. An examination of the contents of 479 issues during the five years of its publication reveals that the publication consistently adhered to the position it set for itself: providing amusement and light-hearted entertainment. The editors endeavored to be marginalized. This opens up a new perspective on popular journalism, as distinct from the grand ideas of new elites of Taiwan new literature movements and the great camp of colonial ideology. Did this tabloid-sited between the classical and vernacular; Western and Eastern; refined and vulgar-construct new viewpoints on life, lyricism, images, and feelings? This article examines the tabloid's three ”visions” of eroticism, trifles, and humor. Freed from the domination of grand social and political theories, amid the flow of modern trends, various kinds of chaotic and interesting cultural phenomena emerged. San Liou Jiou Tabloid created a public domain of humorous remarks; poured in sensual pleasure; scraped together quotidian details of metropolitan life in Taiwan, and so both supported and questioned traditional mainstream views. It thus happened to serve as witness to the modernity of the Taiwan of the 1930s.