Mobile commerce will assume prominence in the future similar to that of electronic commerce. Mobile technology provides quick, convenient, and portable access as well as abundant information to travelers. However, research on the perspectives of mobile users regarding satisfaction, and on tourists' intentions to use mobile technology, is scant. This study successfully constructed a model of tourists' intention to use mobile technology by surveying college students in Taiwan. It was determined that a greater amount of mobile experience influences perceptions and the perceived value of mobile technology, and more positive perceptions induce a high perceived value. The findings of this study also indicate that developing travelers' positive perceived value is crucial to their satisfaction and intention to use mobile technology. This Taiwanese model can serve as a reference and can guide future research.