粉紅經濟(pink economy)也被稱為粉紅鈔票(pink money)、粉紅資本主義(pink capitalism),LGBTQ+社會運動的流行在一定程度上導致了粉紅經濟的流行,這是一種資本主義與LGBTQ+人群相結合的形式。在粉紅經濟的驅動之下,粉紅媒體(pink media)應運而生,意思是特意或者大多數時候為LGBTQ+專門印刷的雜誌。在全球化的「粉紅」浪潮中,台灣有粉紅媒體嗎?作為另類媒體的一部分,台灣的粉紅媒體完成了其商業化的轉換嗎?這些問題即是本項研究的關懷所在,在文獻的爬梳過程中發現,在台灣的文化情境脈絡下,對於男同志經濟和男同志媒體的研究還能找到比較完善的內容。但對於女同志經濟和女同志媒體的研究,就少之又少。通過文獻的整理發現,女同志雜誌的商業化步伐雖然已經邁出,但在許多層面還存在著困難。其中真正能夠像主流媒體一樣,依靠廣告收入維持發行出版的,依然占少數。即使能夠通過廣告獲得收入,廣告的內容在很大程度上存在挑戰雜誌本身意識型態的風險。通過對Lezs主創人員的訪談,研究發現,女同志媒體商業化之路依然非常艱難,收入大部分來自於雜誌本身的銷售而非廣告收入。但在數位轉型的當下和未來,Lezs依舊在積極地尋找可以完成商業轉型的契機。
Pink economy, also known as pink money, pink capitalism, the popularity of the LGBTQ+ social movement has contributed in part to the popularity of the pink economy, a form of capitalism combined with LGBTQ+ people. Driven by the pink economy, pink media came into being, referring to magazines that were specifically or mostly printed for LGBTQ+. In the "pink" wave of globalization, does Taiwan have pink media? As part of alternative media, has Taiwan's pink media completed its commercialization switch? In the process of reviewing the literature, I found that in the context of Taiwan, the research on the gay economy and gay media can still find relatively complete content. However, there is very little research on the lesbian economy and lesbian media. Through the sorting out of the literature, it is found that although the commercialization of lesbian magazines has been taken, there are still difficulties in many aspects. Among them, there are still a small number of people who can really rely on advertising revenue to maintain distribution and publication like mainstream media. Even if revenue can be earned through advertising, the content of the advertisements is largely at risk of challenging the ideology of the magazine itself. Through interviews with the main creators of Lezs, the study found that the road to commercialization of lesbian media is still very difficult, and most of the revenue comes from the sales of the magazine itself rather than advertising revenue. But in the current and future of digital transformation, Lezs is still actively looking for opportunities to complete business transformation.