As a pioneer to import a amphibious sightseeing bus, it has been transformed into beautifully-colored incarnation with unique prow of the duck. During navigation, it seems like a ducking playing in frolic with its little webs on the road or the water. Kaohsiung Amphibious Vehicle leads you to experience the happiness and the passion of Kaohsiung city! This study was done through questionnaires, which were circulated and surveyed in the customer of Kaohsiung Amphibious Vehicle. The total numbers of the questionnaires dispatched are 263, and the effective samples collected are 244 in return. The effective sampling rate has reached 93%. Further analyses have been used, such as factor analysis, multiple regression analysis and analysis of variance(ANOVA) to verify the assumption based on the collected data. The result of this study has demonstrated the following: 1. Personal different personal backgrounds have made marked differences towards Service Quality. 2. Personal different personal backgrounds have made marked differences towards Satisfaction. 3. Personal different personal backgrounds have made marked differences towards Touring Behavior Intention. 4. The Service Quality has a significant impact on the passenger’s Satisfaction. 5. The passenger’s Satisfaction has a significant impact on the Touring Behavior Intention.