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DIVERSIFICATION OF ACTIVITY AS A COMPONENT OF ADAPTIVE STRATEGIC MANAGEMENT OF CONSTRUCTION ENTERPRISE
journal contribution
posted on 2019-09-07, 14:51 authored by Yuanyuan Li, Biloshchytska SvitlanaThe paper describes the strategy of diversification
of construction enterprises. Their advantages and disadvantages are
highlighted. The necessity of diversification of enterprises for increase of
profits, reduction of risks and expansion of competitive opportunities is
established. It was found that diversification of construction companies is
relevant due to the significant development of the construction industry in the
last decade in Ukraine, China and the world. The task of adaptive enterprise
management in the part of creating diversification strategies is to conduct an
analysis of the enterprise and the conditions in which the company operates.
The scheme of analysis of the construction company for the implementation of
diversification strategies is presented.
