How do leisure travel decisions come about? - A study report

The study addresses the context and the situations that lead to trip decisions. With the help of the question "How come...?", 256 respondents were able to report on decisions regarding a total of 512 multi-day and 256 day trips. Clearly identifiable instances indicate that travel decisions can be explained. The results refute numerous theories and concepts and point to the specificity of travel as a phenomenon on its own. Travel decisions cannot be predicted but can nevertheless be easily described on the basis of instances. In addition to providing practical insights, the study also provides important information on a new methodology for researching the context and the situation in decision making.