Artificial Intelligence Data Drive Marketing

Current state of Cloud technologies, Big Data and data sciences driven solutions, machine learning and Artificial Intelligence offerings represents a renovated set of opportunities for sellers and marketers to reach their aimed audiences and further, enabling the identification of questions about customers’ segments, demographics, geographic, among others, where opportunity to expand their reach exists.

Customer satisfaction trends and variations will provide data that can used on customer retention and competitive efforts. Customer insight data will help to strengthen loyalty programs on segments as diverse as banking and air travel. Data sets on demographics, behavior, competition will be key to shape products and offerings to the differences identified in the data. These applications, and others, have in common the need for data-related tools and solutions, where a business can retrieve and consume data (Big Data), can prepare the date according to the information needed to achieve a given goal (Analytics), and identify the big questions the business must ask to understand the market and successfully reach existing and new customers (Data Sciences).

This article introduces the application of modern technologies building a market-data intertwined ecosystem where machine learning and analytics raise marketing efforts to the next level of execution.