Liquor and wine channels have been revolutionizing for 25 years in Japan. It depends on the relaxation of regulation which permit to sale liquor. Big chain store was able to sale and discount it, so most personal liquor shop had to be close by sluggish sales.But some personal liquor shops succeeded in changing special local sake shop. Local sake maker pleased to trade with them because they promote it hard and didn't discount any products. Local sake lovers come to such a shop in order to buy and drink special local sake. Now it is changing more. Most owner of special local sake shop is getting old. And little new person come in. So local sake maker is going to lose his sale channels near future. This report is about the key factors of rebuilding special local sake channels. It was considered by some successful maker's cases.