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Impact of Home Furnishing Brand Consumers' Shopping Values on Behavioral Intentions of Home Furnishing Brand Products -Exploring Mediating Effects of Perceived Experiential Marketing Components-

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Citation

1

Impacts of Experiential Marketing Components in Fashion Multi-tasking Culture Stores on Shopping Flow, Store Satisfaction, and Purchase Intention in China : Focusing on Shanghai / 2021 / Fashion & Textile Research Journal / vol.23, no.1, pp.57 /

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