The Key Research Base of Decision and Consultation in Jiangsu Province--Jiangsu Research Center for Shared Development of Nanjing Normal University for Special Education, Nanjing 210038, China
Abstract: | At present, college or university student from rural areas are not confident enough to start their own businesses, social recognition is not high, therefore, self-motivation needs to be strengthened. The self-motivation of rural college students returning to their hometowns for entrepreneurship contains its unique connotations and advantages. It is the motive source, belief support and the key factor to bring into full play of the rural college students' entrepreneurial success. In order to make the self-motivation measures for rural college students returning to their hometowns for entrepreneurship targeted, timely, and effective, there are four paths should be implemented: "self-motivation should be achieved by formulating career plans, self-motivation should be achieved by establishing a strong belief in returning to their hometowns, helping to revitalize rural areas, self- motivation should be achieved by adjusting their employment and entrepreneurship concepts, and self-motivation should be achieved by using advanced entrepreneurial figures as examples, Boosting the success of rural college students' homecoming entrepreneurship in the field of self-motivation. |
Keywords: | New Era; Rural College Students; Returning Home and Start Their Own Businesses; Self-Motivation |
DOI: | 10.57237/j.ssrf.2023.06.001 |
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