NOUN PHRASES IN TOURISM SLOGANS OF ASIAN COUNTRIES

The aims of the research are to find out the structure of noun phrases and to analyze the textual functions of noun phrases in tourism slogans of Asian Countries. The writer was interested in noun phrase because it is used to promote the product. To promote the product, advertising language uses slogan. Furthermore, the method and the technique used in this thesis were qualitative method and referential technique. Meanwhile, for the process of analyzing data the distributional method was used. The writer applied the theory of Robert (2006), Leech and Svantik (1975), Jacobs and Resebaum (1968) to find out the structures of noun phrase, and theory of Matheson (2005) to find out the textual functions. Based on the analysis there were several textual functions found. The first was to emphasize the noun phrase in order to attract people to visit the country. The second was to make people think, feel and believe in the situation based on the pictures of the slogans. Thus, the writer hopes the readers gain more knowledge and understanding about noun phrases especially noun phrases in tourism slogans.


Introduction
Noun phrase takes important role as an object or as a subject in a sentence.
Noun phrase is a phrase that has a noun as head of its phrase.The head of noun phrase can be noun or pronoun.A Noun phrase can be a single word or group of words.In recent times, noun phrases are not only used in formal situation but also in informal situation.It is possible to use noun phrases to promote products.
Advertisement language uses noun phrases to introduce the products.
Advertisements can be found in media mass such as TV, internet, magazines and newspapers.All of the mass media use different techniques to introduce products.The key techniques to introduce the products are using particular language to communicate and to persuade the consumers, which is in form of slogans.
Tourism slogan is the slogan that has function to attract the tourists.Different countries have different tourism slogans.
The purposes of using tourism slogan are to promote the country and gain the tourists.The strong slogans can create curiosity for the tourists.Usually slogans are short, creative and easy to remember.
The following of tourism slogan is the example: 1. Bangladesh: Beautiful Bangladesh The underlined word of the phrase above is a head.The head is Bangladesh.
The word Bangladesh is used to control the other words.The word before Bangladesh is modifier.Then, the slogan's word of Bangladesh is very colorful.The purpose is to attract tourists to see the beautiful of Bangladesh.
Each noun phrase has different    2. Bangladesh -Beautiful Bangladesh   The first is the phrase in your heart is to make people believe that Cyprus is always in tourists' heart.The second is the picture of love to make people always remember Cyprus and visit Cyprus many times.

5.Cambodia -Kingdom of Wonder
7. India -Incredible !ndiaThe second is the phrase Incredible !ndia is written in red.In India, the red color has important meaning.The red mark in women forehead means the women are more beautiful than other women.Thus, the advertisement wants to show that India is more incredible than other countries.The slogan of the advertisement is YourSingapore.There are several textual functions of the advertisement.The first is to make people believe that Singapore belongs to people that visit it.The second is the word your is also to make people think that Singapore is like their own countries, so they will visit anywhere in Singapore.

Thailandamazing THAILAND, It
Begins with the Peo ple When the tourists visit Thailand, it will make Thailand more amazing than other countries.The second is that the letter of I in amazing is added with flower to tell people that Thailand is also beautiful.In the advertising, color, size, picture and all aspects of the form are important to analyze the textual functions.

V. Conclusions
After analyzing all of the data collected (16 data), the writer found there

Figure
Figure 1.1 Tourism Slogan of Bangladesh(Source: http://tourismboard.gov.bd/) structures and textual functions.Different structures may have different textual functions of noun phrases.The same structures of noun phrases may have different textual functions of noun phrases.The structure analysis is based on syntactic analysis, and the textual function is based on discourse analysis.II.Review of Related Literatures Overview of Discourse Analysis in Advertising In advertising, the producers use symbolic system of the language to give specific effects to consumers (Matheson, 2005, p. 6).The producers want the readers or consumers to understand about the meaning of the language that they are producing.This understanding is related to discourse analysis.Thus, there are several aspects that people should learn about discourse in advertising so that they can have the appropriate meaning of an advertisement.According to Matheson (2005, p. 15), the aspect that people should learn about discourse in advertising is about the meaning.The meaning of discourse is intertextual.Intertextual means the meaning of a word arises when learners draw the meaning by cultural work.Analyzing advertising intertextual is useful.Analyzing advertisement is not only about analyzing the logo but also exploring about the missing culture of the advertisement.Futhermore, Metheson (2005, p. 47) states there are three dimensions in identifying intertextual.The first is about pragmatic.The learners should know what the possible meaning of the advertisement is.The second is the textual.It means the intertextual meaning of the text is based on the structure or visual form.The third is about indirect references.The meaning of the text may be paradoxical or pervasive.The example of discourse analysis in advertising based on Metheson (2005, p. 41) is followings:

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Figure 2.1 Example of Discourse Analysis in Advertising based on Matheson (2005) (Source: Matheson (2005, p. 41) The slogan of this advertisement is Bodding the Cream of Manchester.The advertisement combines the picture of beer and ice cream.There are several textual functions of the advertisement.The first textual function is about the relation about the taste of the creamy of ice cream with the taste of beer.The second textual function is based on Britain.In Britain, the beer is associated with manliness or Friday night at the pub.The third textual function is based on the picture of ice cream.Ice cream belongs to children or young people.Thus, this advertising makes a funny way to

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Figure 4.2.8Tourism Slogan of Indonesia (Source: http://www.indonesia.travel/landing)The slogan of the advertisement is Wonderful Indonesia.The slogan combines the phrase with the picture of bird.There are several textual functions of the advertisement.The first textual function is to show that bird represents the symbol of the nation because birds are the largest population in Indonesia.The second textual function is the color of the bird.The color of bird is colorful in order to make people think that Indonesia has different ethnics, cultures, and languages.The differences make Indonesia wonderful.

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Figure 4.2.16Tourism Slogan of Vietnam (Source:http://www.vietnamtourism.com/#event-list7) were several textual functions.The first was to emphasize the noun phrase or the important word in order to attract the people to visit the country.The second was to make people feel, think and believe that the picture of the slogan was similar to the real situation of the country.Moreover, the textual functions use symbolic language such as exclamation mark, Arabic or other national languages, and photos to attract the tourists.In the advertising, color, size, picture and all aspects of the form are important to analyze the textual functions.