ONLINE SHOPPING TRENDS OF VIETNAMESE YOUNG PEOPLE

With the drastic development of the Internet and social media, online shopping gradually gains traction after being introduced to the market in the 1990s. Since the outbreak of Covid-19 in 2020, this trend has become more popular on a global scale. There are numerous benefits including the wide range of products, sales, and saving consumers' time, which attract more and more people, especially the youth. As far as the increasing importance of online shopping is concerned, our research team has a deeper insight into it through articles and research on Vietnamese Generation Z, who were born from 1995 to 2012 to understand more about the demands, time usage, advantages, and disadvantages of online shopping. From the results of the research, we put forward some solutions that consumers could implement to purchase things online more effectively.