Activist Public Relations in the Digital Age

Digital history, which works by using new communication technologies of computers, internet networks and software systems and is an approach to examining and representing the past, has become an indispensable part of human life today. The importance of the concept of activism in the digital age is an undeniable fact in the practice of Public Relations, which not only empowers individuals, but also pioneers social change. According to the Turkish Language Association (2023); Digitization, which has spread around the world with KIA (mass media), has created the chance to carry out many works on devices that surround each other at the same time. Thus, it has revealed that consumers have a brand addiction as a manufacturer. According to Kucur (2020); Activism is the work of groups or groups organized voluntarily in order to solve the problems that threaten the common interests of the members of the group. According to Plessiss (2000); Considering that communication is the interaction of human life, Public Relations is integrated with the following meanings: 1: The foundation of freedom, 2: Modern democracy, 3. Innovation, organization, etc., 4: Democratic Society, 5: Existence.