ARTISTIC LANGUAGE OF CODED INFORMATION: THE PRINCIPLES OF VISUAL COMMUNICATION SIGNALS DESIGN

Abstract. The coding of information considerably simplifies using of informational blocks and increases the need of revising of visual language formation that relates to people’s perception. An improvement of aesthetic side of codes changes them into important element of visual communication. We consider the visual design of coded information from the position of the systemic approach, thus helping to involve people to communicate with the environment. For the first time in the study we revise coded information as a synthesis of mathematically programmed (metadata) and artistically designed components (code visualization). We prove that interaction of image, structure and context in creating of linear, two-dimensional and three-dimensional codes transforms them into an art work with a specific artistic language. As a result it becomes the powerful visual communication signal that can change the people’s perception and behavior. We offer the algorithm for the visual coded information design, where associative, variational and adaptive principles are at the base of it. Their practical using outlines the perspective direction of the visual communication system development towards the versatility and is suitable to be used in different spheres of society.