ПРО СОЦІАЛЬНІ АСПЕКТИ ПСЕВДОНІМНОЇ НОМІНАЦІЇ

The article deals with the peculiarities of choosing pseudonyms as nominative units in view of the fact that a nominator is a linguistic identity, who acts in accordance with objective and subjective factors, situational and pragmatic circumstances of communication, social and psychological context of communication, personal intentions. At the same time a person is a social being, using language as a typical representative of a certain nation. He is also a participant, passive or active, of various social events at a certain period of time. With a help of pseudonymic units a person realizes both collective and individual “reflection” on the subject of naming, changes their main function applying a new one (esoteric, axiological, symbolic, attractive, expressive, cumulative) and thus presents the dynamics of pseudonymic microsystem and the need of all-round research. Pseudonyms are used to identify or hide a real and a virtual person, to point out special features of the object to be called and classify it according to the system of social values