Use of Communication Media by The Bean Farmers

The major purposes of the study were to determine and describe some selected characteristics of the bean farmers, to determine the extent of use of communication media and to identify the factors that influence use of communication media by the bean farmers. The study was conducted in four villages of two unions under Atghoria upazilla of Pabna District. Data were collected from a random sample of 106 bean farmers by using an interview schedule during 15 Dec, 2017 to 15 Jan, 2018. Overwhelming (88.8%) of the farmers had medium to high use of communication media. Step wise multiple regression analysis indicated that knowledge on bean cultivation, training exposure, organizational participation and education had significant positive contribution with their use of communication media by the bean farmers. Overwhelming (86.8%) of bean farmers use medium to high communication media. therefore, it may be said that use of communication media by the bean farmers is a serious issue to be addressed to maximize bean cultivation.