Published December 27, 2023 | Version Online
Journal article Open

Unveiling the Culinary Cloud: A Study on the Awareness and Adoption of Cloud Kitchens in Ahmedabad

  • 1. Research Scholar, JG University, Ahmedabad, Gujarat, India

Description

Along with the habits and festivals, Indians have adopted life style from the western countries where parents work and kids manage many things on their own. Here, parents face a common problem of food availability for their kids and for themselves. They keep ordering online platters from the nearby restaurants using online applications and their kids live on junk food, which creates adverse effects on their health in the end. They are always in search for a solution where they can get home like food on regular basis, which is cost effective and good for their health. Cloud Kitchen is an emerging concept of food delivery from one specific location to every place in the city. It is also known as Satellite kitchen, Ghost kitchen or virtual kitchen. Professionals cook food at a specific location and then deliver it to the mentioned address. It has only Take away or Delivery Facility & No Dine in facility. This research paper delves into the awareness about the concept of Cloud Kitchen in Ahmedabad. This research paper helps to understand and analyse the data received from four different age groups in the city of Ahmedabad. The research paper paves way for culinary experts to understand, invest and get involved in the concept of cloud kitchen. The study talks about the awareness among the people of Ahmedabad City so that it can help people to opt for the right profession, earn their livelihood, solve one of the problems of the city, mobilize the resources, provide employment to needy and capable ones, and contribute to GDP. The growth of new businesses have helped Ahmedabad to become a centre of attraction for investors all over the world.

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References

  • Choudhary N. Strategic analysis of cloud kitchen–a case study. Management Today. 2019 Sep 30.
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