Abstract

This article examines political communication strategies for young voters from a sociological perspective, addressing the role of digital media, political consciousness-building programs, social inequalities, and participation in the social context. The article analyzes the impact of digital media on young individuals, the influence of political consciousness-building and education programs on societal dynamics, and the effect of digital media on social inequalities. It highlights the role of young voters in social mobility and explores forms of participation such as volunteerism and active citizenship. The paper discusses the use of sociological language and the role of cultural diversity in addressing young voters in political communication. It proposes effective communication strategies from a sociological perspective. The concluding section summarizes the contributions of the sociological approach to political communication strategies and provides recommendations for future societal participation and political communication.

Keywords: Young voters, political communication, sociology, digital media, political consciousness, social inequality, participation, social media, volunteerism, political communication strategies.