The Effect of Return on Assets (ROA), Net Profit Margin (NPM), Dividend Payout Ratio (DPR) and Dividend Yield (DY) on Stock Prices in the Subsectors tnsurance Company Listed in Indonesia Stock Exchange Period 2015-2018 Bustani

This study aims to examine the effect of Return on Assets (ROA), Net Profit Margin (NPM), Dividend Payout Ratio (DPR), Dividend Yield (DY) on Share Prices in Insurance sub-sector companies listed on the Indonesia Stock Exchange period 20152018. This type of research is explanatory research. This study took a population of 16 companies with a sample of 10 companies selected through purposive sampling, so the number of sample observations over 4 years to 40 companies. The data used are secondary data, namely financial statement data in the form of ROA, NPM, DPR and DY ratios from 2015-2018. Secondary data was collected through documentation of research objects obtained by the IDX. Furthermore, the data were analyzed using multiple linear regression which had previously been fulfilled the classic assumption test as a prerequisite for conducting a regression test. The results of this study ROA and NPM significantly influence stock prices. DPR and DY have no effect on stock prices. The coefficient of determination (R2)worth of 0.29%, which means that the ROA, NPM, Parliament and DY explain the effect on stock prices by 29%, while the value of 71% is influenced by other variables not included in this study.


INTRODUCTION
Today's global competition, every company is demanded to constantly improve company performance so that it can survive and thrive in the management of the company. Nowadays,the impact of globalization is increasing rapidly, especially companies in processing economic resources (Firdaus, 2020). Similarly, the more rapid development of insurance companies in Indonesia, the more stringent competition that occurs. The only way to survive and compete and maintain its existence in the business world is to continue to grow and develop (Egam et al., 2017). Herefore the ability of adaptation to the times must always be done so that the company still exists. One supporting factor for the company to survive and develop is the availability of funding sources. Meeting the needs for funds can be obtained by making loans in the form of debt or issuing shares in the capital market (Alipudin & Oktaviani, 2016). Stock investment activities in the capital market are expected to generate profits for the actors (Utami & Darmawan, 2018).
The capital market is one source of economic progress because it can be a source of capital and an alternative for companies besides banks (Astuti, 2018). ne aspect assessed by investors is financial performance (Efendi & Ngatno, 2018;Lindriani, 2018). For this reason, when an investor invests in shares, investors need information for consideration and assessment of the company's performance and the possible effects on stock prices. There are many things that investors must do, one of which is to use fundamental analysis, which focuses on analysis-analysis of published financial statements. Share price is a very important factor to consider and indicators are used to measure shareholder welfare (Wulandari & Badjra, 2019). Thus the investor's decision is very dependent on the results of the analysis of the financial statements. In this analysis investors usually use financial ratios to predict share prices, such as Return On Assets (ROA), Net Profit Margin (NPM), Dividend Payout Ratio (DPR) and Dividend Yield (DY).
Signaling theory emphasizes the importance of information released by companies on investment decisions outside parties (Bulutoding et al., 2018). Information is an important part for investors in making a decision, because with the information presented in the form of notes, information and a description of information past, present and predictions in the future can help investors make investment decisions. In making a decision, investors certainly have a variety of perspectives in interpreting information. Therefore the need for information is needed as a basis for making an investment decision. Information that illustrates good financial performance will certainly be the choice of investors, on the contrary if the company's financial performance is not good, certainly it is not possible for investors to make investment choices in companies that have poor performance. If the company performs well, of course, it is possible to get the maximum profit, if the company has a profit, of course, it allows investors to get the expected profit. Conversely, if the company does not perform well it is unlikely to get maximum profits, and investors' expectations to get profits far from expectations.
Based on some of the results of previous studies related (ROA, NPM, DPR and DY) on the share prices described above turned out to have different research results, so it is important for researchers to re-examine the effect of ROA, NPM, DPR and DY on stock prices in the insurance sub-sector companies listed on the Indonesia Stock Exchange (IDX) for the 2015-2018 period. : DPR (Dividend Payout Ratio) X4 : DY (Dividend Yield) b1, b2, b3, b4: Regression Coefficient Xn e : Error-terms

RESULT AND DISCUSSION
In this study have met the classical assumption test criteria, namely the normal distribution model, homoscedasticity has occurred, and there is no autocorrelation so the research model can proceed to regression analysis. Based on the calculation of multiple linear regression using the SPSS application version 18, the regression results of this study are shown in Table 1   for every increase of 1 (one) unit on ROA with the assumption that the other independent variables are fixed, the change will raise the share price by 517,541 c. The coefficient value of the variable NPM (X2) is -64.790 which is negative. This shows that every 1 (one) unit increase in NPM with the assumption that the other independent variables are fixed, then the change will reduce the share price by -64,790. d. The coefficient value of the DPR variable (X3) is 0.271 which is positive. This shows that for every increase of 1 (one) unit in the House with the assumption that the other independent variables are fixed, the change will raise the share price by 0.271. e. The coefficient value of the variable DY (X4) is -224,946 which is negative. This shows that every 1 (one) unit increase in DY with the assumption that the other independent variables are fixed, then the change will reduce the share price by -224,946. Partial test (t-test) is used to see the effect of the independent variable (Xn) partially on the dependent variable (Y). The independent variable influences the dependent variable if tcount is greater than ttable with a significance level of 5% or 0.05. While the degree of free testing is n -k = 40 -5 = 35, so that a ttable of 1.68957 is obtained. Based on the results of the t-test (Table 1), the partial test results of this study are as follows: a. Variable Return On Assets(X-1)obtained tcount of 3.652 is greater than ttable 1.68957 and the significance value 0.001 <0.05, so this result proves that the hypothesis of unity (H1) is accepted. These results indicate that the Return On Assets (Xvariable1)has a significant effect on Stock Prices (Y). b. Variable Net Profit Margin (X2)obtained tcount of -2.447 which is greater than the value of ttable -1.68957 and a significance value of 0.020 <0.05, so this result proves that the second Source: Secondary data processed (2020).
The coefficient of determination obtained from the analysis of this study (Table 3) has a value of R-square of 0.290 which means that the variation in ROA, NPM, Parliament and DY is able to explain the variations that occur in the variable Shares Price (Y ) by 29%, while 71% of other variations are explained by other variables not included in this research model. Sumber: Data sekunder yang diolah, 2020 Return On Assets (X1) obtained tcount of 3.652 is greater than ttable 1.68957 and the significance value 0.001 <0.05, so this result prove that the first hypothesis (H1) is accepted. These results indicate that the Return On Assets (Xvariable1)partially has a significant effect on the Stock Price (Y) of the Insurance Sub-Sector Companies Listed on the Indonesia Stock Exchange Period 2015-2018. These results can also be interpreted when Return On Assets increase, the Share Price will also increase. Vice versa, if Return On Assets decreases, the Stock Price will decrease as well. Thus if the Return On Assets (ROA) is high, it will be a good signal for investors. Because with high ROA shows that the company's financial performance is good, investors will be interested in investing their funds in the form of securities or shares. These findings are in line with empirical  (Ambarwati et al., 2019;Astuti, 2018;Bulutoding et al., 2018;Sihombing, 2019;Silalahi & Manik, 2019;Wulandari & Badjra, 2019) which states that Return On Assets has an effect on Stock price.
Net Profit Margin (X2) obtained tcount of -2.447 which is greater than the value of ttable -1.68957 and a significance value of 0.020 <0.05, so this result prove that the second hypothesis (H2) is accepted. These results indicate that the variable Net Profit Margin (X2) partially has a significant effect on the Stock Price (Y) of Insurance Sub Sector Companies Listed on the Indonesia Stock Exchange Period 2015-2018. These results can be interpreted when the Net Profit Margin increases, the Share Price will increase. Vice versa, if the Net Profit Margin decreases, then the Share Price will decrease as well. Thus, if the Net Profit Margin (NPM) has a significant effect on stock prices, it will be a good signal for investors. Because with a high NPM, the company's financial performance is good, investors will be interested in investing their funds in the form of securities or shares. These findings are in line with empirical research (Indahsafitri et al., 2015;Lindriani, 2018;Wulandari & Badjra, 2019) which states that Net Profit Margin has a significant effect on Stock Prices.
Dividend Payout Ratio (X3)obtained tcount of 0.376 which is smaller than t-count and significance 1.68957 0.709> 0.05, so these results prove that hypothesis third (H3) is rejected. These results indicate that the Dividend Payout Ratio (Xvariable3)partially has no significant effect on the Share Price (Y) of Insurance Sub Sector Companies Listed on the Indonesia Stock Exchange Period 2015-2018. These results can be interpreted when the Dividend Payout Ratio increases, then the Stock Price will have no effect or remain. Vice versa, if the Dividend Payout Ratio decreases, then the Share Price will also have no effect. Therefore, if the Dividend Payout Ratio (DPR) does not have a significant effect on stock prices, it will be a signal to investors that the EPS variable cannot be used as a reference in determining investors' investment strategies in investing their shares in the capital market during this research period. These findings are in line with research with (Bailia et al., 2016;Girsang et al., 2019) which states that Dividend Payout Ratio has no significant effect on stock prices.
Dividend Yield (X4)obtained tcount of -1.747 which is greater than t-count and significance -1.68957 0.089> 0.05, so these results prove that hypothesis fourth (H4) received. These results indicate that the variables Dividend Yield (X4)partially no significant effect on stock price (Y) on Sub-Sector Insurance Companies Listed in Indonesia Stock Exchange Period 2015-2018. This result can be interpreted when the Dividend Yield increases, the Share Price will not increase. Vice versa, if the Dividend Yield decreases, the Share Price will not decline. Thus if the Dividend Yield (DY) does not affect the stock price then it becomes a signal for investors that the DY variable cannot be used as a reference in determining an investor's investment strategy in investing his shares in the capital market. These findings are in line with research with (Puspitasari & Purnamasari, 2013;Rachman, 2015) which states that the Dividend Yield has no significant effect on stock prices.

CONCLUSION
Based on the results of data analysis and discussion, the Return on Assets (ROA) and Net Profit Margin (NPM) variables partially have a significant effect on stock prices. While Dividend Payout Ratio (DPR) and Dividend Yield (DY) partially do not have a significant effect on stock prices. Furthermore, the results of the analysis also prove that ROA, NPM, DPR and DY simultaneously influence stock prices. In the other test, the coefficient of determination (R2)worth