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Authors: Dedy Ansari Harahap 1 ; Ratih Hurriyati 2 ; Vanessa Gaffar 2 ; Lili Adi Wibowo 2 and Dita Amanah 3

Affiliations: 1 Universitas Pendidikan Indonesia, Jl. Dr. Setiabudhi No. 229, Bandung, Indonesia, Universitas Islam Sumatera Utara, Medan and Indonesia, Indonesia ; 2 Universitas Pendidikan Indonesia, Jl. Dr. Setiabudhi No. 229, Bandung and Indonesia, Indonesia ; 3 Universitas Pendidikan Indonesia, Jl. Dr. Setiabudhi No. 229, Bandung, Indonesia, Universitas Negeri Medan, Medan and Indonesia, Indonesia

Keyword(s): Word of Mouth, Student Decision, Choose Studies, College.

Abstract: This study aims to analyze the effect word of mouth on the decision of students to choose studies in College, the case at the Faculty of Economics, Universitas Islam Sumatera Utara (UISU), Indonesia. This research uses quantitative approach with explanatory research type. The sample was one hundred seventy seven respondents and statistically processed by simple linear regression method. The result showed that word of mouth positive had a significant effect on student decision. The findings show that students considering the word of mouth to choose a college. It is expected that UISU will continue to improve the quality, qualification of lecturers and education personnel

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Paper citation in several formats:
Harahap, D.; Hurriyati, R.; Gaffar, V.; Wibowo, L. and Amanah, D. (2018). Effect of Word of Mouth on Students Decision to Choose Studies in College. In 1st International Conference on Islamic Economics, Business, and Philanthropy - ICIEBP; ISBN 978-989-758-315-5; ISSN 2184-2736, SciTePress, pages 793-797. DOI: 10.5220/0007090007930797

@conference{iciebp18,
author={Dedy Ansari Harahap. and Ratih Hurriyati. and Vanessa Gaffar. and Lili Adi Wibowo. and Dita Amanah.},
title={Effect of Word of Mouth on Students Decision to Choose Studies in College},
booktitle={1st International Conference on Islamic Economics, Business, and Philanthropy - ICIEBP},
year={2018},
pages={793-797},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007090007930797},
isbn={978-989-758-315-5},
issn={2184-2736},
}

TY - CONF

JO - 1st International Conference on Islamic Economics, Business, and Philanthropy - ICIEBP
TI - Effect of Word of Mouth on Students Decision to Choose Studies in College
SN - 978-989-758-315-5
IS - 2184-2736
AU - Harahap, D.
AU - Hurriyati, R.
AU - Gaffar, V.
AU - Wibowo, L.
AU - Amanah, D.
PY - 2018
SP - 793
EP - 797
DO - 10.5220/0007090007930797
PB - SciTePress

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