Utilitarian Value and Hedonic Value of Mobile Service - Focusing on Mobile Addiction

Soon Jae Kwon

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Paper

Utilitarian Value and Hedonic Value of Mobile Service - Focusing on Mobile Addiction

Topics: Mobile APIs and Services

In Proceedings of the 11th International Conference on Web Information Systems and Technologies WEBIST - Volume 1, 621-626, 2015 , Lisbon, Portugal

Author: Soon Jae Kwon

Affiliation: DAEGU University, Korea, Republic of

Keyword(s): Mobile Service, Mobile Addiction, Utilitarian Value, Hedonic Value, Fun, Moderating Effect.

Related Ontology Subjects/Areas/Topics: Mobile APIs and Services ; Mobile Information Systems ; Web Information Systems and Technologies

Abstract: Mobile addiction (MA) has become more prevalent nowadays especially with the advancement of mobile services. This study is focus on studying MA in the context of users’ perceived hedonic and utilitarian values. This is done by empirically analysing the moderating effect of MA against three constructs which are users’ perceived hedonic value (PHV), perceived utilitarian value (PUV), perceived usefulness (PU) and fun experienced by using mobile service. A total of 166 participants were involved in the survey. The results showed that only the relationship between perceived hedonic value and fun was not moderated by mobile addiction. Meanwhile, the rest of the hypothesized relationships were supported.

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Paper citation in several formats:

Jae Kwon, S. (2015). Utilitarian Value and Hedonic Value of Mobile Service - Focusing on Mobile Addiction. In Proceedings of the 11th International Conference on Web Information Systems and Technologies - WEBIST; ISBN 978-989-758-106-9; ISSN 2184-3252, SciTePress, pages 621-626. DOI: 10.5220/0005476106210626

@conference{webist15,
author={Soon {Jae Kwon}.},
title={Utilitarian Value and Hedonic Value of Mobile Service - Focusing on Mobile Addiction},
booktitle={Proceedings of the 11th International Conference on Web Information Systems and Technologies - WEBIST},
year={2015},
pages={621-626},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0005476106210626},
isbn={978-989-758-106-9},
issn={2184-3252},
}

TY - CONF

JO - Proceedings of the 11th International Conference on Web Information Systems and Technologies - WEBIST
TI - Utilitarian Value and Hedonic Value of Mobile Service - Focusing on Mobile Addiction
SN - 978-989-758-106-9
IS - 2184-3252
AU - Jae Kwon, S.
PY - 2015
SP - 621
EP - 626
DO - 10.5220/0005476106210626
PB - SciTePress