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Authors: Antonio Ghezzi ; Andrea Cavallaro ; Andrea Rangone and Raffaello Balocco

Affiliation: Politecnico di Milano, Italy

Keyword(s): Digital Business Model, Lean Startup Approach, IT Strategy.

Related Ontology Subjects/Areas/Topics: Enterprise Information Systems ; Guidelines, Principles, Patterns and Standards ; Human-Computer Interaction

Abstract: Business Model Design (BMD) & Lean Startup (LSA) approach are two widespread practices among entrepreneurs, where many Mobile startups declare to adopt them. However, neither of the two frameworks are well rooted in the academic literature; and few studies address the issue of whether they actually outperform traditional approaches to new Mobile Startups creation. This study’s aim is to assesses the contribution to performance of the combined use of BMD and LSA for two startups operating in the highly dynamic Mobile Applications Industry; performances are then compared to those achieved by two Mobile Star-ups adopting the traditional Business Plan approach. Findings reveal how the combined use of BMD and LSA outperforms the traditional BP in the cases analyzed, thus constituting a promising methodology to support Strategic Entrepreneurship.

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Paper citation in several formats:
Ghezzi, A.; Cavallaro, A.; Rangone, A. and Balocco, R. (2015). A Comparative Study on the Impact of Business Model Design & Lean Startup Approach versus Traditional Business Plan on Mobile Startups Performance. In Proceedings of the 17th International Conference on Enterprise Information Systems - Volume 3: ICEIS; ISBN 978-989-758-098-7; ISSN 2184-4992, SciTePress, pages 196-203. DOI: 10.5220/0005337501960203

@conference{iceis15,
author={Antonio Ghezzi. and Andrea Cavallaro. and Andrea Rangone. and Raffaello Balocco.},
title={A Comparative Study on the Impact of Business Model Design & Lean Startup Approach versus Traditional Business Plan on Mobile Startups Performance},
booktitle={Proceedings of the 17th International Conference on Enterprise Information Systems - Volume 3: ICEIS},
year={2015},
pages={196-203},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0005337501960203},
isbn={978-989-758-098-7},
issn={2184-4992},
}

TY - CONF

JO - Proceedings of the 17th International Conference on Enterprise Information Systems - Volume 3: ICEIS
TI - A Comparative Study on the Impact of Business Model Design & Lean Startup Approach versus Traditional Business Plan on Mobile Startups Performance
SN - 978-989-758-098-7
IS - 2184-4992
AU - Ghezzi, A.
AU - Cavallaro, A.
AU - Rangone, A.
AU - Balocco, R.
PY - 2015
SP - 196
EP - 203
DO - 10.5220/0005337501960203
PB - SciTePress

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