PRODUCTION PROCESS ANALYSIS BASED ON HALAL ASSURANCE SYSTEM

: Companies located in Muslim-majority areas do implement a halal guarantee system in their production process, because otherwise it will certainly affect public trust. In this regard, this study aims to analyze the application of the halal assurance system in the production process and the company's compliance with halal standards. This research was conducted at PT Keloria Moringa Jaya Medan. This study used qualitative research methods. Collecting data with observation techniques, interviews, and documentation studies. The data collection focuses on the production process of PT Keloria Moringa Jaya Medan. The results of the study show that the materials used in the production process already have a halal label or are halal certified. PT Keloria Moringa Jaya Medan also has halal certification from BPJPH which is valid for international and national levels. Special steps are taken to ensure product halalness, namely the cleanliness and health of employees, as well as the use of gloves and hand sanitizers in the production process. They implemented a policy of using halal raw materials and made an agreement in the form of a banner that was posted on the front page of PT Keloria Moringa Jaya Medan. There is also a halal supervisor in charge of production quality control.

However, according to K.H Ma'ruf Amin, halal-haram food is not only a problem for Muslims, but also relates to the wider community in general (Amin, 2010).The Al-Qur'an provides instructions regarding nutritious food with the term halalan thayyiban.Halal being the main requirement for nutritious food means that it is not forbidden by fiqh and is obtained from a lawful living, whilethayyib means good and proportional (Aliyah, 2016).
Events The era of the industrial revolution 4.0 and globalization made major changes in various fields, one of which was the field of technology.Rapid technological developments have an impact on changes in living systems.One of the basic human needs.One of the benefits of this technology is that it can facilitate human work in terms of effort, cost and time (Afandi et al., 2022).
Likewise in the world of business or business competition between business people with one another is becoming increasingly stringent.Business people or prospective business people need to understand that strategy plays an important role in maximizing marketing for the success of bringing in customers and increasing company profits.(Rahmadani, 2015).As he says: food product so that producers can include a halal logo on the packaging (Apriyanto & Nurbowo, 2003).
Halal products are products whose availability is a must in countries that recognize the existence of Muslims, along with the times, the needs of Muslims in the form of halal products are increasing and expanding from various aspects.
Globally, the halal industry has developed so far it has reached around 1.8 billion consumers with an estimated value of USD 2.1 trillion (Hashim & Shariff, 2016).
Religion plays an important and influential role as a guide for Muslims in determining the products they want to consume.Meanwhile, halal business for Muslims is a business that is committed to religion.(Ridwan, 2019;Wijayanti & Meftahudin, 2018).
The understanding of the word halal is everything that does not contain elements or ingredients that are haram, or prohibited for consumption by Muslims, and the processing that is carried out does not conflict with sharia (Bulan, 2016).
Halal .Muslim consumers also need healthy and quality products, which must also be in accordance with Islamic teachings (Aziz & Chok, 2013).
However, all of these studies are different from this research, the focus of this research is on the application of a special halal assurance system to the production process.This research is predominantly concerned with processes, because halal assurance is not only concerned with the raw materials used, but also with regard to the production process.
This research certainly contributes specifically to PT Keloria Moringa Jaya especially in developing production processes towards guarantees and halal standards, so as to provide satisfaction to users.In addition, the results of this study also contribute to the scientific body of Islamic economics, so that they become a reference in the study of halal guarantees and standards, especially in the production processes carried out by companies.

METHOD
This research uses a type of qualitative research based on descriptive studies.The choice of this study was due to the naturalistic nature of qualitative research, so it is hoped that this research will produce natural plants.(Creswell, 2007).This research was conducted at PT Keloria Moringa Jaya Medan, a company that processes herbal ingredients to be made into drinks and medicines.This The research design can be described as follows:

Procedures for Implementing the Halal Assurance System
In the process of productionPT Keloria Moringa Jaya implements several procedures or steps in implementing the halal guarantee system, while the steps referred to are as follows: 1 Indonesia is a country with the largest Muslim population in the world and has an interest in regulating the distribution of products with halal standards because Muslims are the majority consumers, so it is appropriate to get protection in obtaining guarantees for halal products.As an illustration, in 2013 we imported cosmetics and pharmaceuticals from Korea with a total value of US$ 36.4 million (cosmetics: US$ 11.7 million, pharmaceuticals US$ 24.7 million).Not to mention imports from Thailand and beef imports, either from New Zealand or Australia.In addition, the supply of processed foods such as chocolate, yogurt, snacks and others whose suppliers are still dominated by company was chosen because of research research problems that actually exist in the company, and indeed the uniqueness of the production process that takes into account the halal assurance system and halal compliance standards.The data sources in this study consisted of two primary and secondary sources.The primary sources in this study were research informants consisting of company leaders, heads of production departments, employees, and product users.Then the secondary data sources in this study are the sources of literature that support the theoretical discussion of this research such as books, research results which mainly come from journals.

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Figure 1.Research design

Figure 2 .
Figure 2. Procedure for Implementing the Halal Assurance System On Production Process