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Student engagement undoubtedly deserves attention and time of lecturers and researchers. This paper aims to showcase how to increase the engagement of international marketing students with a simple, technology-enhanced course addition based on an online bulletin board (Padlet) collaboration between two universities in different continents.
This conceptual paper provides (a) for other educators a case study, detailing the efficient collaboration of two lecturers in different universities for a joint course design; and (b) for researchers some initial data of increased student engagement.

Student Engagement; COIL; International Marketing, Course Design, Experiential Learning