ABSTRACT
The organisation and coordination of the activities required to achieve the objectives of events. This chapter evaluates the management of these activities in the context of various and common types of events within their wider industrial and societal context. Although such a clean categorisation of events should enable their management requirements to be easily communicated, in practice it seems that these labels are often too broad and unclear to be useful. Despite the obvious advantages of clear and definite information, particularly to those embarking on new study of this exciting and fast-evolving field, it should be worth remembering that events management is largely the modern-day practice of age-old expressions of human social interactions and activities. The events sector boasting a single, coherent profession has prompted contemporary discussion about the provision of undergraduate education to students who eventually intend to enter a career in events management. The chapter also presents an overview of the key concepts discussed in this book.
