ABSTRACT
The researcher profile page has emerged as a site for digital life narratives in contemporary universities. However, the broad and diverse experience of an academic identity is not always easily parceled into this standardized institutional form. This essay investigates the institutional and media forces that shape such researcher online profiles, using my own profile as a case study. I offer an automedial analysis of my profile and argue that the autobiographical subject which emerges from the profile is a neoliberal academic, represented by the quantifiable products of their labor and mobilized in service of their university's corporate brand.
