ABSTRACT

We all have a finite life-span. We are born, we get old and we die. Given the universiality of the ageing process, it is remarkable that there is almost a complete absence of study of culture and self-image of the middle aged and old. Images of Ageing: Cultural Representations of Later Life changes this. The contributors discuss images of ageing which have come to circulate in the advanced industrial societies today. They address themes such as: body and self image in everyday interaction; experience and identity on old age; advertising and consumer culture images of the elderly; images of ageing used by Government agencies in health education campaigns; the diversity of historical representations of the elderly; gender images of ageing; images of senility and second childhood; images of health, illness and death.

chapter 1|14 pages

INTRODUCTION

part |2 pages

Part I HISTORICAL AND COMPARATIVE PERSPECTIVES

chapter 2|10 pages

IMAGES OF OLD AGE IN AMERICA, 1790–1970

chapter 3|20 pages

IMAGES OF POSITIVE AGING

chapter 5|16 pages

IMAGINING THE LIFE-SPAN

part |2 pages

Part II GENDER AND IDENTITY

chapter 6|20 pages

TRIBUTE TO THE OLDER WOMAN

chapter 7|18 pages

IMAGING THE AGING OF MEN

part |2 pages

Part III RELATIONS BETWEEN THE GENERATIONS

part |2 pages

Part IV CONSUMER CULTURE

chapter 11|16 pages

FROM GLOOM TO BOOM

chapter 13|16 pages

CREATING MEMORIES

part |2 pages

Part V THE BODY, AGING AND TECHNOLOGY

chapter 15|16 pages

AGING AND IDENTITY

part |2 pages

Part VI DEATH

chapter 16|18 pages

FROM GRIM REAPER TO CHEERY CONDOM

chapter 17|14 pages

SELLING FUNERALS, IMAGING DEATH