ABSTRACT

This book provides an introduction to the aims, theories and practices of critical discourse analysis (CDA).
It is mainly concerned with the linguistic aspects of CDA. It provides an introduction to the different types of language analysis that are employed in CDA (frequency analysis, coversation, transitivity and reference, and figurative language, for example) and seeks to provide readers with the skills to apply them in different contexts to various types of texts: political speeches, marketing pieces, literary works, advertising, multimedia persuasive texts, discourses on race, gender, and politics.

chapter 1|14 pages

Background and theory

chapter 2|17 pages

Discourse and social context

chapter 3|17 pages

Position and point of view

chapter 4|16 pages

Intertextual analysis

chapter 5|18 pages

Figurative language, metaphor and message

chapter 6|15 pages

The construction of identity

chapter 7|19 pages

Politeness, power and solidarity

chapter 8|18 pages

The discourse of prejudice

chapter 9|19 pages

The discourse of consumerism

chapter 10|13 pages

Discourse and the law