This study was conducted on female students to see how their clothing lifestyle influenced their clothing prefrences and correlated with their sensitivity and lifestyle.
The results were as follows : the fashion conscious type, who is aware of her appearance and enjoys getting dressed up, prefers contemporary clothing, is very sensitive, has great interest for new things and leads a life full of diversity. The non-fashion conscious type shows very little interest in clothing, does not like contemporary clothing and is not particularly sensitive. These facts are characteristic of a passive and introverted type. The dress code propriety type attaches importance to sticking to the conventional dress code, prefers traditional clothing and their lifestyle is tradition orientated. The self-assertive type wants to stick out and is excessively conscious of peer pressure, tendency to follow the mainstream. The functionally orientated type puts priority on the comfort of clothing, is not particularly sensitive and has few distinctive characteristics in their lifestyle.