The Integration of HOQ and Fuzzy-AHP for Design Concept Evaluation

Article Preview

Abstract:

Design concept evaluation plays a critical role in the early phases of product development as it has significant impact on the downstream development processes as well as on the success of the product developed. In this paper, a novel methodology has been developed involving two stages. The preliminary stage is screening all the criteria from different viewpoints using HOQ. The second stage uses Fuzzy-AHP to obtain the alternatives weight. This method will give the designers more effective, objective and relevant information in order to make the final decision. A case example from industry is presented to demonstrate efficacy of the proposed methodology. The result of the example shows that the integration of HOQ and Fuzzy-AHP provided a novel alternative of existing methods to perform design concept evaluation.

You might also be interested in these eBooks

Info:

Periodical:

Pages:

25-29

Citation:

Online since:

April 2013

Export:

Price:

[1] J. L. Nevins, & Whitney, D., Concurrent design of products and processes - A strategy for the next generation in manufacturing. New York: McGraw-Hill, (1989).

Google Scholar

[2] Y. L. Wenqiang Li, Jian Wang, Xiaoying Liu, The Process Model to Aid Innovation of Products Conceptual Design, Expert Systems with Applications, vol. 37, pp.3574-3587, (2010).

DOI: 10.1016/j.eswa.2009.10.034

Google Scholar

[3] M. J. Scott, Quantifying Certainty in Design Decisions: Examining AHP, in ASME Design Engineering Technical Conferences (DETC2002), (2002).

Google Scholar

[4] L. -P. K. Lian-Yin Zhai, Zhao-Wei Zhong, Design Concept Evaluation in Product Development using Rough Sets and Grey Relation Analysis, Expert Systems with Applications, vol. 36, pp.7072-7079, (2009).

DOI: 10.1016/j.eswa.2008.08.068

Google Scholar

[5] O. Ayag Z., An Analytic Network Process-Based Approach to Concept Evaluation in a New Product Development Environment, Journal of Engineering Design, vol. 18(3), pp.209-226, (2007).

DOI: 10.1080/09544820600752740

Google Scholar

[6] J. H. A. Griffin, The voice of the customer, Technical Report, Working paper 92-106, Marketing Science Institute, Cambridge, MA1992.

Google Scholar

[7] P. G. Brown, QFD: Echoing the voice of the customer, AT&T Technical Journal, vol. March-April, pp.18-32, (1991).

Google Scholar

[8] J. R. Hauser, How Puritan-Bennett used the house of quality, Sloan Management Review, vol. 34, pp.61-70, (1993).

DOI: 10.1016/0737-6782(94)90020-5

Google Scholar

[9] D. C. J.R. Hauser, The house of quality, Harvard Business Review, vol. 32, pp.63-73, (1988).

Google Scholar

[10] O. P. Y. Bimal Nepal, Alper Murat, A fuzzy-AHP approach to prioritization of CS attributes in target planning for automotive product development, Expert Systems with Applications, vol. 37, pp.6775-6786, (2010).

DOI: 10.1016/j.eswa.2010.03.048

Google Scholar

[11] T. L. Saaty, The Analytic Hierarchy Process: Planning, Priority Setting and Resources Allocation. New York: McGraw-Hill, (1980).

Google Scholar