Welcome to the InfoSci Platform
Reference Hub12
The Effect of Media Richness on the Stability of Physician-Patient Relationships on E-Consultation Platforms

The Effect of Media Richness on the Stability of Physician-Patient Relationships on E-Consultation Platforms

Xuan Liu, Xiaofei Wang, Jia Li, Meimei Chen
Copyright: © 2022 |Volume: 30 |Issue: 1 |Pages: 26
ISSN: 1062-7375|EISSN: 1533-7995|EISBN13: 9781799893233|DOI: 10.4018/JGIM.315301
Cite Article Cite Article

MLA

Liu, Xuan, et al. "The Effect of Media Richness on the Stability of Physician-Patient Relationships on E-Consultation Platforms." JGIM vol.30, no.1 2022: pp.1-26. http://doi.org/10.4018/JGIM.315301

APA

Liu, X., Wang, X., Li, J., & Chen, M. (2022). The Effect of Media Richness on the Stability of Physician-Patient Relationships on E-Consultation Platforms. Journal of Global Information Management (JGIM), 30(1), 1-26. http://doi.org/10.4018/JGIM.315301

Chicago

Liu, Xuan, et al. "The Effect of Media Richness on the Stability of Physician-Patient Relationships on E-Consultation Platforms," Journal of Global Information Management (JGIM) 30, no.1: 1-26. http://doi.org/10.4018/JGIM.315301

Export Reference

Mendeley
Favorite Full-Issue Download

Abstract

Incorporating media richness theory, social presence theory, and apparatgeist theory, the authors used multiple linear regression to explore the effect of media richness on the stability of physician-patient relationships and the moderating effect of disease complexity and response timeliness on the relationship between media richness and relationship stability. The results showed that media richness had a positive effect on the stability of physician-patient relationships. Additionally, both disease complexity and response timeliness positively affect the relationship between media richness and the stability of physician-patient relationships. This research contributes to the literature concerning media selection, e-consultation platforms, and physician-patient relationships; and it provides practical guidance for online doctor teams on how to select appropriate media communication forms for patient consultations in different situations.