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Continuous Usage Intention Toward Interactive Mixed Reality Technologies

Continuous Usage Intention Toward Interactive Mixed Reality Technologies

Hussein Lakkis, Helmi Issa
Copyright: © 2022 |Volume: 18 |Issue: 1 |Pages: 22
ISSN: 1548-3908|EISSN: 1548-3916|EISBN13: 9781799893646|DOI: 10.4018/IJTHI.299068
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MLA

Lakkis, Hussein, and Helmi Issa. "Continuous Usage Intention Toward Interactive Mixed Reality Technologies." IJTHI vol.18, no.1 2022: pp.1-22. http://doi.org/10.4018/IJTHI.299068

APA

Lakkis, H. & Issa, H. (2022). Continuous Usage Intention Toward Interactive Mixed Reality Technologies. International Journal of Technology and Human Interaction (IJTHI), 18(1), 1-22. http://doi.org/10.4018/IJTHI.299068

Chicago

Lakkis, Hussein, and Helmi Issa. "Continuous Usage Intention Toward Interactive Mixed Reality Technologies," International Journal of Technology and Human Interaction (IJTHI) 18, no.1: 1-22. http://doi.org/10.4018/IJTHI.299068

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Abstract

Through the theoretical lens of perceived characteristics of innovations (PCI) framework, the main purpose of this research was to examine whether perceived characteristics of interactive technologies—interactivity, hypertextuality, modality, connectivity, and virtuality were related to user involvement, which in turn were related to the intention to continue using interactive mixed reality platforms. An e-survey questionnaire was administered to active mixed reality technology users (n = 268) across the US. Findings revealed that interactivity, modality, connectivity, and virtuality were positively related to user involvement, whereas, hypertextuality showed no significant impact. Furthermore, the hypothesized relationships between perceived characteristics of interactive technologies and user involvement and between user involvement and continuous usage intention were greater for mixed reality platform users with high digital literacy than for those with low levels.