Welcome to the InfoSci Platform
Reference Hub1
Integration between Mathematical Programming and Fuzzy Logic to Optimize Consumers Behavior

Integration between Mathematical Programming and Fuzzy Logic to Optimize Consumers Behavior

Hamed Fazlollahtabar, Amir Mansoor Tehranchian
Copyright: © 2014 |Volume: 6 |Issue: 3 |Pages: 16
ISSN: 1935-5688|EISSN: 1935-5696|EISBN13: 9781466655133|DOI: 10.4018/ijisss.2014070105
Cite Article Cite Article

MLA

Fazlollahtabar, Hamed, and Amir Mansoor Tehranchian. "Integration between Mathematical Programming and Fuzzy Logic to Optimize Consumers Behavior." IJISSS vol.6, no.3 2014: pp.80-95. http://doi.org/10.4018/ijisss.2014070105

APA

Fazlollahtabar, H. & Tehranchian, A. M. (2014). Integration between Mathematical Programming and Fuzzy Logic to Optimize Consumers Behavior. International Journal of Information Systems in the Service Sector (IJISSS), 6(3), 80-95. http://doi.org/10.4018/ijisss.2014070105

Chicago

Fazlollahtabar, Hamed, and Amir Mansoor Tehranchian. "Integration between Mathematical Programming and Fuzzy Logic to Optimize Consumers Behavior," International Journal of Information Systems in the Service Sector (IJISSS) 6, no.3: 80-95. http://doi.org/10.4018/ijisss.2014070105

Export Reference

Mendeley
Favorite Full-Issue Download

Abstract

The concept of utility is used as a decision tool for consumers to choose a commodity. Analyzing consumer behavior is complicated due to the qualitative nature of the utility. Hence, this paper investigates a quantitative method to evaluate the utility of consumers. The methodology is based on linguistic expressions of fuzzy logic. Initially, the authors identify different parameters being effective on utility of a consumer. Then, using fuzzy linguistic expressions the quantitative value of utility are determined. Also some statistical analyses are set to investigate the effective parameters on the utility. Consequently, the optimization is done applying mathematical nonlinear programming. Some analysis is performed as sensitivity study. A case study is conducted to verify the applicability and effectiveness of the proposed methodology.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.