Welcome to the InfoSci Platform
Reference Hub3
The Privacy Paradox in the Big Data Era? No Thanks, We Are the E-People: The E-People in the Big Data Era

The Privacy Paradox in the Big Data Era? No Thanks, We Are the E-People: The E-People in the Big Data Era

Marco Vassallo
Copyright: © 2019 |Volume: 9 |Issue: 3 |Pages: 16
ISSN: 2155-7136|EISSN: 2155-7144|EISBN13: 9781522567240|DOI: 10.4018/IJCBPL.2019070103
Cite Article Cite Article

MLA

Vassallo, Marco. "The Privacy Paradox in the Big Data Era? No Thanks, We Are the E-People: The E-People in the Big Data Era." IJCBPL vol.9, no.3 2019: pp.32-47. http://doi.org/10.4018/IJCBPL.2019070103

APA

Vassallo, M. (2019). The Privacy Paradox in the Big Data Era? No Thanks, We Are the E-People: The E-People in the Big Data Era. International Journal of Cyber Behavior, Psychology and Learning (IJCBPL), 9(3), 32-47. http://doi.org/10.4018/IJCBPL.2019070103

Chicago

Vassallo, Marco. "The Privacy Paradox in the Big Data Era? No Thanks, We Are the E-People: The E-People in the Big Data Era," International Journal of Cyber Behavior, Psychology and Learning (IJCBPL) 9, no.3: 32-47. http://doi.org/10.4018/IJCBPL.2019070103

Export Reference

Mendeley
Favorite Full-Issue Download

Abstract

The objective of this work is to propose a new perspective in understanding the phenomenon of online behaviors, termed the privacy paradox, i.e., worry on preserving personal data and contents, but a little attention to disclose them, and thus introducing the new definition of e-people. The provocative hypothesis of this study regards the internet users who, in the Big Data era, are affected by a common covariation of being e-popular/e-visible, e-narcissist, e-(socially)-accepted, e-remembered. These e-behaviors will be conceptually gathered under the term of Achilles' paradigm. A structured web-questionnaire was submitted to a convenience sample of 198 internet users. First and second-order confirmatory factor analyses together with latent means models concretely supported the existence of the Achilles' paradigm and its impact on the privacy paradox concerns. As a result, the privacy paradox is not an effective paradox anymore: self-disclosing privacy online seems to be a well-accepted behavior.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.