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Examining the Impact of Gender Differences and Sustainable Urbanism on Online Consumer Buying Behavior Amidst the COVID-19 Pandemic

Examining the Impact of Gender Differences and Sustainable Urbanism on Online Consumer Buying Behavior Amidst the COVID-19 Pandemic

Ahmad Huzaimi Johari, Annie Dayani Ahad, Muhammad Anshari
Copyright: © 2024 |Pages: 20
ISBN13: 9798369319420|ISBN13 Softcover: 9798369347867|EISBN13: 9798369319437
DOI: 10.4018/979-8-3693-1942-0.ch012
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MLA

Johari, Ahmad Huzaimi, et al. "Examining the Impact of Gender Differences and Sustainable Urbanism on Online Consumer Buying Behavior Amidst the COVID-19 Pandemic." Strengthening Sustainable Digitalization of Asian Economy and Society, edited by Patricia Ordóñez de Pablos, et al., IGI Global, 2024, pp. 214-233. https://doi.org/10.4018/979-8-3693-1942-0.ch012

APA

Johari, A. H., Ahad, A. D., & Anshari, M. (2024). Examining the Impact of Gender Differences and Sustainable Urbanism on Online Consumer Buying Behavior Amidst the COVID-19 Pandemic. In P. Ordóñez de Pablos, M. Almunawar, & M. Anshari (Eds.), Strengthening Sustainable Digitalization of Asian Economy and Society (pp. 214-233). IGI Global. https://doi.org/10.4018/979-8-3693-1942-0.ch012

Chicago

Johari, Ahmad Huzaimi, Annie Dayani Ahad, and Muhammad Anshari. "Examining the Impact of Gender Differences and Sustainable Urbanism on Online Consumer Buying Behavior Amidst the COVID-19 Pandemic." In Strengthening Sustainable Digitalization of Asian Economy and Society, edited by Patricia Ordóñez de Pablos, Mohammad Nabil Almunawar, and Muhammad Anshari, 214-233. Hershey, PA: IGI Global, 2024. https://doi.org/10.4018/979-8-3693-1942-0.ch012

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Abstract

The COVID-19 pandemic has resulted in an upsurge in online shopping in all contexts. This also has an effect on the buying behaviours of consumers, particularly those who do most of their shopping online, including via social media. The study's two main goals are to understand the gender disparities and customer location elements that affect consumers' online buying behaviours, as well as the factors that drive consumer behaviour in general. The research utilised qualitative methods via online interviews to collect the primary data for the study. The study revealed that consumers nowadays are capable of assessing their selections and making well-informed decisions. While the majority of factors impacting online shopping behaviour are influences from close social circles, mainly family members and friends, and virtual social constructs like social network friends,

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