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Unveiling the Advancements and Trends in Innovative Sustainable Marketing Strategies

Unveiling the Advancements and Trends in Innovative Sustainable Marketing Strategies

N. V. Kavimayil, C. Vijayabanu
Copyright: © 2024 |Pages: 21
ISBN13: 9798369313398|ISBN13 Softcover: 9798369347805|EISBN13: 9798369313404
DOI: 10.4018/979-8-3693-1339-8.ch013
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MLA

Kavimayil, N. V., and C. Vijayabanu. "Unveiling the Advancements and Trends in Innovative Sustainable Marketing Strategies." Smart and Sustainable Interactive Marketing, edited by Hamid Reza Irani and Hamed Nozari, IGI Global, 2024, pp. 230-250. https://doi.org/10.4018/979-8-3693-1339-8.ch013

APA

Kavimayil, N. V. & Vijayabanu, C. (2024). Unveiling the Advancements and Trends in Innovative Sustainable Marketing Strategies. In H. Irani & H. Nozari (Eds.), Smart and Sustainable Interactive Marketing (pp. 230-250). IGI Global. https://doi.org/10.4018/979-8-3693-1339-8.ch013

Chicago

Kavimayil, N. V., and C. Vijayabanu. "Unveiling the Advancements and Trends in Innovative Sustainable Marketing Strategies." In Smart and Sustainable Interactive Marketing, edited by Hamid Reza Irani and Hamed Nozari, 230-250. Hershey, PA: IGI Global, 2024. https://doi.org/10.4018/979-8-3693-1339-8.ch013

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Abstract

This chapter aims to bring a crystalline understanding of trends in marketing strategies with their origin of invention. Marketing, a significant component, was incorporated following the division of the section within the chapter that encompasses the management abstract. It brings out an ocean of information on the past viability of management and marketing alignment for performance by understanding the stiff competition and predicting recent trends based on the relevant strategies. Integration into e-commerce and engaging in technologies lead an organization to get itself well-developed and managed accordingly. The chapter will facilitate traders, academicians, research scholars, government, consultants, and practicing managers through the current trends in marketing strategies.

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