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Understanding Vietnamese Consumer Intention to Use Online Retailer Websites: Application of the Extended Technology Acceptance Model

Understanding Vietnamese Consumer Intention to Use Online Retailer Websites: Application of the Extended Technology Acceptance Model

A. F. M. Jalal Ahamed, Yam Limbu, Long Pham, Ha Van Nguyen
Copyright: © 2021 |Pages: 16
ISBN13: 9781799889571|ISBN10: 1799889572|EISBN13: 9781799889588
DOI: 10.4018/978-1-7998-8957-1.ch050
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MLA

Ahamed, A. F. M. Jalal, et al. "Understanding Vietnamese Consumer Intention to Use Online Retailer Websites: Application of the Extended Technology Acceptance Model." Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business, edited by Information Resources Management Association, IGI Global, 2021, pp. 984-999. https://doi.org/10.4018/978-1-7998-8957-1.ch050

APA

Ahamed, A. F., Limbu, Y., Pham, L., & Van Nguyen, H. (2021). Understanding Vietnamese Consumer Intention to Use Online Retailer Websites: Application of the Extended Technology Acceptance Model. In I. Management Association (Ed.), Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business (pp. 984-999). IGI Global. https://doi.org/10.4018/978-1-7998-8957-1.ch050

Chicago

Ahamed, A. F. M. Jalal, et al. "Understanding Vietnamese Consumer Intention to Use Online Retailer Websites: Application of the Extended Technology Acceptance Model." In Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business, edited by Information Resources Management Association, 984-999. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-8957-1.ch050

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Abstract

This study examines the applicability of an extended technology acceptance model (TAM) that incorporates trust, perceived risk, and self-enhancement as antecedents to the TAM constructs. Data collected from 299 Vietnamese online consumers, through a self-administered survey, were entered into a structural equation model using AMOS 23 to establish causality. The results partially confirm the applicability of TAM to the online shopping intentions of Vietnamese consumer, though contrary to expectations, perceived ease of use does not predict behavioral intentions. Trust and self-enchantment fit well with the TAM; the inclusion of perceived risk as an antecedent is questionable. The findings offer new opportunities for explaining TAM theory in light of Schwartz's value dimensions. This article thus concludes with a discussion of the research contributions and implications.

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