Mobile Computing in the Developing World: A Case Study of the Fisherwoman App in Tamil Nadu, India

Mobile Computing in the Developing World: A Case Study of the Fisherwoman App in Tamil Nadu, India

Martin Aruldoss, Ahalya Kannan, Kamil Khan Ameer Khan, Miranda Lakshmi Travis, Prasanna Venkatesan Venkatasamy
ISBN13: 9781799877127|ISBN10: 1799877124|ISBN13 Softcover: 9781799877134|EISBN13: 9781799877141
DOI: 10.4018/978-1-7998-7712-7.ch005
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MLA

Aruldoss, Martin, et al. "Mobile Computing in the Developing World: A Case Study of the Fisherwoman App in Tamil Nadu, India." Handbook of Research on Digital Transformation, Industry Use Cases, and the Impact of Disruptive Technologies, edited by Martin George Wynn, IGI Global, 2022, pp. 73-91. https://doi.org/10.4018/978-1-7998-7712-7.ch005

APA

Aruldoss, M., Kannan, A., Ameer Khan, K. K., Travis, M. L., & Venkatasamy, P. V. (2022). Mobile Computing in the Developing World: A Case Study of the Fisherwoman App in Tamil Nadu, India. In M. Wynn (Ed.), Handbook of Research on Digital Transformation, Industry Use Cases, and the Impact of Disruptive Technologies (pp. 73-91). IGI Global. https://doi.org/10.4018/978-1-7998-7712-7.ch005

Chicago

Aruldoss, Martin, et al. "Mobile Computing in the Developing World: A Case Study of the Fisherwoman App in Tamil Nadu, India." In Handbook of Research on Digital Transformation, Industry Use Cases, and the Impact of Disruptive Technologies, edited by Martin George Wynn, 73-91. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-7998-7712-7.ch005

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Abstract

Nagapattinam is one of the main places for the catching and export of fish in Tamil Nadu State, in the south of India. In the local markets, fisherwomen buy fish, which are then sold in the streets as well as door-to-door. These “street selling fisherwomen” face various difficulties, including means of transport, carrying heavy fish baskets, and challenges in fish selling during sickness. To overcome these problems, a project was set up with support from the Tamil Nadu State Council for Science and Technology to develop a mobile app with native (Tamil) language to simplify the different processes involved in fish selling. Special features, like adding fish detail using images, voice-based searches on market conditions, and location tracking for the delivery of fish, are helping the fisherwomen to reduce the complexity of the selling process. This chapter provides detail on this project, examines the benefits, and discusses the difficulties encountered in the adoption of the mobile app, which is enabling fisherwomen to boost their revenues and improve their quality of life.

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