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Investigating Consumer Finance in Lebanon: An Empirical Study of ATM and Virtual Currency

Investigating Consumer Finance in Lebanon: An Empirical Study of ATM and Virtual Currency

Jamile Anwar Youssef
ISBN13: 9781799876038|ISBN10: 1799876039|ISBN13 Softcover: 9781799876045|EISBN13: 9781799876052
DOI: 10.4018/978-1-7998-7603-8.ch003
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MLA

Youssef, Jamile Anwar. "Investigating Consumer Finance in Lebanon: An Empirical Study of ATM and Virtual Currency." Impact of Globalization and Advanced Technologies on Online Business Models, edited by Ree Chan Ho, et al., IGI Global, 2021, pp. 32-54. https://doi.org/10.4018/978-1-7998-7603-8.ch003

APA

Youssef, J. A. (2021). Investigating Consumer Finance in Lebanon: An Empirical Study of ATM and Virtual Currency. In R. Ho, A. Hou Hong Ng, & M. Nourallah (Eds.), Impact of Globalization and Advanced Technologies on Online Business Models (pp. 32-54). IGI Global. https://doi.org/10.4018/978-1-7998-7603-8.ch003

Chicago

Youssef, Jamile Anwar. "Investigating Consumer Finance in Lebanon: An Empirical Study of ATM and Virtual Currency." In Impact of Globalization and Advanced Technologies on Online Business Models, edited by Ree Chan Ho, Alex Hou Hong Ng, and Mustafa Nourallah, 32-54. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-7603-8.ch003

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Abstract

The chapter aims to determine three research objectives: (1) ATM service quality in Lebanon measurement based on five dimensions, using the SERVQUAL model; (2) analyze and investigate customer satisfaction and loyalty of the ATM usage, during two different periods, before and after the following situations that Lebanon encountered: foreign currency shortage, commercial banks' informal capital control, and bankruptcy; and 3) assess the intention of the Lebanese to adopt Libra virtual currency. To achieve the objectives of the study, a questionnaire was distributed among bank clients in Lebanese. The results and analysis of the study have been done by comparing the means of SERVQUAL dimensions. The findings indicate that the Lebanese perspective of the banking system changed during the two different periods; however, their intention level to adopt a virtual currency is low.

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