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Entrepreneurship and Innovation in Tourism E-Businesses: Their Relationships With Their Audiences

Entrepreneurship and Innovation in Tourism E-Businesses: Their Relationships With Their Audiences

Pedro Álvaro Pereira Correia, Irene García Medina, Zahaira Fabiola González Romo
Copyright: © 2020 |Pages: 18
ISBN13: 9781799803652|ISBN10: 1799803651|ISBN13 Softcover: 9781799803669|EISBN13: 9781799803676
DOI: 10.4018/978-1-7998-0365-2.ch010
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MLA

Correia, Pedro Álvaro Pereira, et al. "Entrepreneurship and Innovation in Tourism E-Businesses: Their Relationships With Their Audiences." Multilevel Approach to Competitiveness in the Global Tourism Industry, edited by Sérgio Jesus Teixeira and João Matos Ferreira, IGI Global, 2020, pp. 159-176. https://doi.org/10.4018/978-1-7998-0365-2.ch010

APA

Correia, P. Á., Medina, I. G., & Romo, Z. F. (2020). Entrepreneurship and Innovation in Tourism E-Businesses: Their Relationships With Their Audiences. In S. Teixeira & J. Ferreira (Eds.), Multilevel Approach to Competitiveness in the Global Tourism Industry (pp. 159-176). IGI Global. https://doi.org/10.4018/978-1-7998-0365-2.ch010

Chicago

Correia, Pedro Álvaro Pereira, Irene García Medina, and Zahaira Fabiola González Romo. "Entrepreneurship and Innovation in Tourism E-Businesses: Their Relationships With Their Audiences." In Multilevel Approach to Competitiveness in the Global Tourism Industry, edited by Sérgio Jesus Teixeira and João Matos Ferreira, 159-176. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-7998-0365-2.ch010

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Abstract

The emergence of social networks has revolutionized the way people communicate and share information. Consequently, it becomes important to analyze the role of these models of collaboration and innovation through social networks in the strategic vision of the responsibility of marketing and communication in tourism industries, mainly the role of Facebook in e-business actions. This chapter presents a qualitative and exploratory analysis of the individuals in the virtual context of the social media, their behaviors, reactions, and attitudes, to perceive which social factors can enhance the appearance of competitive advantages for the organizations. There was a predilection for companies with a greater international connection at the level of clients and also at the level of the operation because there was a predominance of companies related to the tourism sector of Madeira.

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