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Factors Influencing the Level of Trust in Vaccines

Factors Influencing the Level of Trust in Vaccines

Ana Pinto Borges, Elvira Vieira, Paula Rodrigues, Ana Isabel Canavarro
Copyright: © 2023 |Pages: 24
ISBN13: 9781668483510|ISBN10: 1668483513|ISBN13 Softcover: 9781668483527|EISBN13: 9781668483534
DOI: 10.4018/978-1-6684-8351-0.ch002
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MLA

Borges, Ana Pinto, et al. "Factors Influencing the Level of Trust in Vaccines." The Role of Brands in an Era of Over-Information, edited by Ricardo Fontes Correia, et al., IGI Global, 2023, pp. 21-44. https://doi.org/10.4018/978-1-6684-8351-0.ch002

APA

Borges, A. P., Vieira, E., Rodrigues, P., & Canavarro, A. I. (2023). Factors Influencing the Level of Trust in Vaccines. In R. Correia, D. Venciūtė, & B. Sousa (Eds.), The Role of Brands in an Era of Over-Information (pp. 21-44). IGI Global. https://doi.org/10.4018/978-1-6684-8351-0.ch002

Chicago

Borges, Ana Pinto, et al. "Factors Influencing the Level of Trust in Vaccines." In The Role of Brands in an Era of Over-Information, edited by Ricardo Fontes Correia, Dominyka Venciūtė, and Bruno Miguel Sousa, 21-44. Hershey, PA: IGI Global, 2023. https://doi.org/10.4018/978-1-6684-8351-0.ch002

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Abstract

The authors explore the degree of consumer trust regarding the various brands of Covid-19 vaccines made available by laboratories in Portugal. This chapter aims to fill a gap in the literature, since brands of COVID-19 vaccines have never been analysed from a brand trust perspective. The results show that the level of trust differs significantly between vaccine brands, with BioNtech - Pfizer, Moderna - National Institute of Health and Oxford -AstraZeneca inspiring the highest levels of trust among respondents. Other vaccine brands - Sanofi GSK, Janssen Pharmaceutica NV, and CureVac - showed lower levels of trust or respondents had no opinion whatsoever. Gender, age, family net monthly income, educational qualifications, and being a health professional were also found to influence the level of trust towards vaccine brands differently. The results may serve as strategic orientations for the pharmaceutical industry brands, but they may also be the object of reflection for public organisms when making purchasing and implementation decisions in the country.

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