Welcome to the InfoSci Platform
Culture and Its Influence on Elements of Marketing Mix

Culture and Its Influence on Elements of Marketing Mix

Reena Malik
Copyright: © 2023 |Pages: 8
ISBN13: 9781668483121|ISBN10: 1668483122|ISBN13 Softcover: 9781668483138|EISBN13: 9781668483145
DOI: 10.4018/978-1-6684-8312-1.ch009
Cite Chapter Cite Chapter

MLA

Malik, Reena. "Culture and Its Influence on Elements of Marketing Mix." Cultural Marketing and Metaverse for Consumer Engagement, edited by Amandeep Singh, et al., IGI Global, 2023, pp. 123-130. https://doi.org/10.4018/978-1-6684-8312-1.ch009

APA

Malik, R. (2023). Culture and Its Influence on Elements of Marketing Mix. In A. Singh, S. Sharma, A. Singh, M. Unanoglu, & S. Taneja (Eds.), Cultural Marketing and Metaverse for Consumer Engagement (pp. 123-130). IGI Global. https://doi.org/10.4018/978-1-6684-8312-1.ch009

Chicago

Malik, Reena. "Culture and Its Influence on Elements of Marketing Mix." In Cultural Marketing and Metaverse for Consumer Engagement, edited by Amandeep Singh, et al., 123-130. Hershey, PA: IGI Global, 2023. https://doi.org/10.4018/978-1-6684-8312-1.ch009

Export Reference

Mendeley
Favorite

Abstract

Globalization has given impetus to international commerce and multinational companies are marking their presence worldwide with their robust and effective marketing strategies. In order to attract the customers, it is imperative to understand their culture, value, and beliefs. Marketers need to consider these elements and modify their marketing strategies as per the religious and cultural values of the target audience. This paper aims to focus on the influence of culture on various elements of marketing mix and the adaptations towards different elements. The paper also provides an insight on the significance value of cultural factors to be considered while communicating or promoting the products by marketers.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.