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Understanding Digital Marketing: An Exemplary Approach

Understanding Digital Marketing: An Exemplary Approach

Arshi Naim, Kholoud Al Ghamdi
Copyright: © 2023 |Pages: 29
ISBN13: 9781668481660|ISBN10: 1668481669|ISBN13 Softcover: 9781668481677|EISBN13: 9781668481684
DOI: 10.4018/978-1-6684-8166-0.ch006
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MLA

Naim, Arshi, and Kholoud Al Ghamdi. "Understanding Digital Marketing: An Exemplary Approach." Global Applications of the Internet of Things in Digital Marketing, edited by Arshi Naim and V. Ajantha Devi, IGI Global, 2023, pp. 94-122. https://doi.org/10.4018/978-1-6684-8166-0.ch006

APA

Naim, A. & Al Ghamdi, K. (2023). Understanding Digital Marketing: An Exemplary Approach. In A. Naim & V. Devi (Eds.), Global Applications of the Internet of Things in Digital Marketing (pp. 94-122). IGI Global. https://doi.org/10.4018/978-1-6684-8166-0.ch006

Chicago

Naim, Arshi, and Kholoud Al Ghamdi. "Understanding Digital Marketing: An Exemplary Approach." In Global Applications of the Internet of Things in Digital Marketing, edited by Arshi Naim and V. Ajantha Devi, 94-122. Hershey, PA: IGI Global, 2023. https://doi.org/10.4018/978-1-6684-8166-0.ch006

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Abstract

This chapter provides a practical sketch of the fundamentals of digital marketing. The framework comprises an overview of digital marketing development. This research is based on secondary data collected from social networking sites and e-commerce (E-com) sites for various firms to explain how they are using E-com business models. The research explicates the (E-com) different business models and the techniques used for the development of web presence, web search marketing that focuses on search engine optimization (SEO) and search engine marketing (SEM), e-mail marketing which offers interesting content to develop a successful newsletter, as well as social media marketing that addresses planning and the most important tools used to maximize communication through social media. The chapter presents a synopsis of digital marketing concepts and examples of some successful as well as an effective Web presence of some online firms.

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