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Reconstructing Mental Models for Favorable Perceptions

Reconstructing Mental Models for Favorable Perceptions

Leslie Ponciano
Copyright: © 2023 |Pages: 24
ISBN13: 9781668468982|ISBN10: 1668468980|ISBN13 Softcover: 9781668468999|EISBN13: 9781668469002
DOI: 10.4018/978-1-6684-6898-2.ch001
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MLA

Ponciano, Leslie. "Reconstructing Mental Models for Favorable Perceptions." Reconstructing Perceptions of Systemically Marginalized Groups, edited by Leslie Ponciano, IGI Global, 2023, pp. 1-24. https://doi.org/10.4018/978-1-6684-6898-2.ch001

APA

Ponciano, L. (2023). Reconstructing Mental Models for Favorable Perceptions. In L. Ponciano (Ed.), Reconstructing Perceptions of Systemically Marginalized Groups (pp. 1-24). IGI Global. https://doi.org/10.4018/978-1-6684-6898-2.ch001

Chicago

Ponciano, Leslie. "Reconstructing Mental Models for Favorable Perceptions." In Reconstructing Perceptions of Systemically Marginalized Groups, edited by Leslie Ponciano, 1-24. Hershey, PA: IGI Global, 2023. https://doi.org/10.4018/978-1-6684-6898-2.ch001

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Abstract

This chapter begins with an exploration of important terms, processes, and theories that contribute to an understanding of the roles that perception, mental models, media consumption, experts, and language play in the development of favorable or unfavorable biases over time. These constructs are synthesized into a simple theoretical model for reconstructing mental models. This is followed by transformations in public opinion over the past few decades that are linked to changes in mental models.